BRAND SYSTEMS
BUILT TO PERFORM
UNDER PRESSURE.
Brand strategy, websites, photography and email for outdoor brands, independent retailers and service businesses. We get into the details, from what the homepage says to how the inquiry lands and what happens after checkout.
“Nothing felt templated.
Everything had purpose.”
Chris Wellhausen
Photographer & SCS client
Client recommendation / June 2026
A few projects worth a closer look
DIFFERENT BUSINESSES.
SPECIFIC PROBLEMS.
A builder needs the right inquiries. A photographer needs the work to lead. A surf brand needs a store and email program that can keep up. Here’s what we put in place.
Tradecraft Construction
Custom homes & remodeling / Truckee + North Lake Tahoe
Put the craftsmanship where clients can find it.
The problem
Show what Tradecraft builds, where they work and which projects are a fit.
Our work
Website, service and project pages, positioning and local-search structure.
Delivered
A Squarespace site organized around the work, the service area and the inquiry.
Chris Wellhausen
Commercial & editorial photography / Portfolio migration
The photographs lead. The website does its job.
The problem
Move the portfolio without losing the images—or the path to an inquiry.
Our work
APhotoFolio-to-Squarespace migration, portfolio design, identity, SEO and redirects.
Delivered
Launched January 2026. Chris later reported “strong gains in organic reach and visibility.”
Chris Wellhausen / Client recommendation, June 2026
Surf apparel / Historical brand, commerce & email work
Archive / Today’s website is not this project
Twenty years of surf credibility. Time for the store to catch up.
The problem
An outdated storefront and reactive email weren’t keeping pace with the product.
Our work
Shopify rebuild, brand direction and four core Klaviyo lifecycle flows.
Delivered
Shopify 2.0 store, email templates, campaign calendar and reporting dashboards.
DIGITAL SERVICES.
BOOTS ON THE GROUND.
Built from real experience
Where we get involved
WHAT ARE WE BUILDING?
A new brand. A better storefront. A website that explains the work properly. The email program you’ve been meaning to get to. We can handle the build or work on the part that needs attention.
01 / Brand & messaging
Your customers shouldn’t have to guess.
We work out who you’re speaking to, what they need to hear and what you can actually back up. Then we write it down in language you can use across the site, campaigns and sales conversations.
Positioning and audience
Website and product copy
Voice and visual direction
02 / Squarespace & Shopify
A reason to choose you. An easy next step.
We plan the pages, write the copy and build the site. Service businesses get useful project and inquiry paths. Stores get product and collection pages that help people decide what belongs in the cart.
Site structure, design and build
Portfolio and product presentation
Search setup and conversion tracking
03 / Search, email & ongoing work
The visit is only part of the job.
We build useful search content, improve the pages people land on and create email that has a reason to show up. Welcome a subscriber. Recover a cart. Follow up after the order. Review what happened before deciding what’s next.
Search content and page improvements
Klaviyo flows and campaigns
Performance reviews and focused updates
Something’s off, but you’re not sure what?
Send the URL and the question you’re trying to answer. We’ll agree on what an audit should cover before getting into it.
Doing it yourself? / Digital tools
TOOLS FOR THE WORK.
Get the thinking out of your head and into something you can use. Self-guided kits for founders, creatives and marketers doing the work themselves.
Brand Brain™ Field Manual
Get the foundation down: your audience, positioning and voice in one working Notion reference.
$29.99 USD · 8 working modules
Messaging Architecture Kit
Turn that foundation into words you can use: homepage messages, objection answers, CTAs, bios and AI context.
$39.99 USD · 12 working modules
Explore Messaging Architecture
Both kits are self-guided Notion workspaces.
Zach Jacobson / Founder
WE GET IT,
AND GET AFTER IT.
Built from the backcountry.
Hands-on with the business.
Before SCS, I worked in action-sports sales and brand representation with Forum Snowboards, Bataleon Snowboards, Melin, and more. That meant knowing the product, understanding the customer, and helping retailers sell it. Surf, skate, overland and outdoor culture still shape my eye and the work I put into the world.
I’ve also been the person responsible for the stores, the campaigns and the numbers. I care about brand perception, how the site works and what happens after someone clicks. At SCS, I get into the details with you, question what isn’t working and put the effort where it can make a difference to the business.
Since 2018, I’ve brought that perspective to Seeker Creative Studio. The goal is simple: make the brand easier to run and make the marketing perform.
How the work gets done
GET INTO THE DETAILS.
KEEP THE BUSINESS
IN VIEW.
Find the actual problem.
We look at what you sell, who buys it and where the website or marketing gets in the way. A confusing offer won’t become clear because we changed the font.
Make the decisions, then make the work.
We agree on the message, pages and priorities. Then we write, design and build, with the photos, product knowledge and project details that make the business yours.
Check the parts people use.
Read it on a phone. Follow the links. Try the inquiry. Check the route to checkout. The unglamorous details are part of the work.
Learn from what happens.
Look at the inquiries, orders and customer behavior. Keep what’s useful, fix what isn’t and be honest when the data doesn’t tell us enough yet.
Let’s get into it
WHAT NEEDS TO
WORK BETTER?
Tell us what you’re building, what’s getting in the way and where you want the business to go. You don’t need to arrive with a polished brief.