BRAND SYSTEMS
BUILT TO PERFORM
UNDER PRESSURE.
Brand strategy, identity, web design and digital marketing for outdoor and lifestyle brands, independent retailers and service businesses. We connect how your brand looks and sounds with how people discover it, use the website and decide to buy.
“Nothing felt templated.
Everything had purpose.”
Chris Wellhausen
Photographer & SCS client
Client recommendation / June 2026
A FEW PROJECTS WORTH A CLOSER LOOK
DIFFERENT BUSINESSES.
SPECIFIC PROBLEMS.
A builder, a performance brand and a boardshop. Brand, website and follow-through, shaped around the business.
Explore all case studies
CONSTRUCTION / BRAND, WEBSITE & INQUIRY
Put the craftsmanship where clients can find it.
Site structure, project imagery and a considered inquiry flow.
Service and project pages · Local-search foundations
PERFORMANCE / BRAND & DIGITAL SYSTEM
One identity. Built to carry through.
Guidelines, website, apparel and member-account infrastructure.
Pre-launch brand application · Built digital system
INDEPENDENT RETAIL / COMMERCE & EMAIL
Still unmistakably the shop.
A Shopify rebuild, merchandising and email with Milo’s point of view.
Storefront · Seasonal creative · Lifecycle email
DIGITAL SERVICES.
BOOTS ON THE GROUND.
Built from real experience
Where we get involved
WHAT ARE WE BUILDING?
A new brand, a website launch or the next stage of growth. We work with founders and marketing teams to set the direction and get the work made. Bring us in to lead a project or discuss a defined part alongside your team.
01 / Brand strategy & identity
Give people a reason to choose you.
We define your position, sharpen the message and build a visual identity your team can use. The decisions carry through to the website, campaigns and the way you present the business.
Positioning & messaging
Visual identity & art direction
Brand guidelines & website copy
02 / WEBSITES & E-COMMERCE
Make the experience worth the visit.
We connect UX strategy, content, design and development around what your customers need to do. Explore the work. Compare products. Book, inquire or buy. The website should support the decision and the business behind it.
UX & information architecture
Web design & development
E-commerce & integrations
03 / Search, lifecycle & optimization
Give the next visit a reason.
We improve the paths that bring people to your business and the communication that brings them back. Search content, email campaigns and customer journeys get reviewed against the actions that matter to your business.
SEO & content strategy
Lifecycle email & campaigns
Conversion optimization & analytics
Something’s off, but you’re not sure what?
Send the URL and the question you’re trying to answer. We’ll agree on what an audit should cover before getting into it.
SCS SHOP / TOOLS FOR THE WORK
TOOLS FOR THE WORK.
Get the thinking out of your head and into something you can use. Start with the part that needs attention.
Explore Messaging Architecture Kit
Zach Jacobson / Founder
WE GET IT,
AND GET AFTER IT.
Built from the backcountry.
Hands-on with the business.
Before SCS, I worked in action-sports sales and brand representation with Forum Snowboards, Bataleon Snowboards, Melin, and more. That meant knowing the product, understanding the customer, and helping retailers sell it. Surf, skate, overland and outdoor culture still shape my eye and the work I put into the world.
I’ve also been the person responsible for the stores, the campaigns and the numbers. I care about brand perception, how the site works and what happens after someone clicks. At SCS, I get into the details with you, question what isn’t working and put the effort where it can make a difference to the business.
Since 2018, I’ve brought that perspective to Seeker Creative Studio. The goal is simple: make the brand easier to run and make the marketing perform.
How the work gets done
GET INTO THE DETAILS.
KEEP THE BUSINESS
IN VIEW.
Understand the business.
We look at the offer, the audience and the customer journey. That gives the project a clear problem to solve and a practical way to judge the work.
Make the decisions, then make the work.
We agree on the message, pages and priorities. Then we write, design and build, with the photos, product knowledge and project details that make the business yours.
Check the experience.
Review the content, mobile layouts and the paths to inquiry or purchase. Check links, forms and agreed integrations before launch.
Learn from what happens.
Look at the inquiries, orders and customer behavior. Keep what’s useful, fix what isn’t and be honest when the data doesn’t tell us enough yet.
Let’s get into it
WHAT NEEDS TO
WORK BETTER?
Launching something new, improving what’s there or adding capacity to your team? Tell us what you have in mind, what you’d like SCS to handle and when it needs to happen.