MAKE THE PRODUCT
EASIER TO BUY.
E-COMMERCE & LIFECYCLE MARKETING
Good products need a buying experience that holds up. We connect storefront design, digital merchandising and lifecycle email so customers can find the right product, feel confident buying and have a reason to return.
THE SHOP.
THE FOLLOW-UP.
A whole-site Shopify rebuild, supported by welcome and recovery email design and seasonal campaigns.
The shop’s core point of view, carried into the inbox.
Inside the Milo project
FROM THE FIRST LOOK
TO THE FOLLOW-UP.
Useful photography. Clear descriptions. The fit, material and product details people look for before they buy. We organize products and collections around how your customers shop, then look at navigation, homepage hierarchy, product pages and mobile layouts to define the changes worth making.
Talk about your storeTHE STORE + THE EMAILS AROUND IT
FROM THE FIRST LOOK
TO THE FOLLOW-UP.
People need to find the right thing, understand why it’s worth the money and feel confident ordering it.
Useful photography. Clear descriptions. The fit, material and product details people look for before they buy. We organize products and collections around how your customers shop and what your business needs to put forward.
Navigation, homepage hierarchy, product pages and mobile layouts all have a job. We look at the route through the store, find the places that ask too much of the shopper and define the changes worth making.
START WITH THE PART
THAT NEEDS WORK.
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We review product discovery, navigation, collection and product pages, and the mobile buying journey. The scope may be a focused set of improvements or a larger Shopify rebuild, with priorities based on the problems we find.
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We plan and build Klaviyo flows and campaigns around your products and customer journey. Welcome, cart recovery and post-purchase messages give each stage a clear purpose, supported by segmentation and checks before sending.
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Keep the store and email program aligned as products, inventory and seasons change. Ongoing work can include merchandising, campaigns, flow improvements and performance review, with a cadence agreed around your priorities.
THE WORK BEHIND
THE WORDS.
Milo Snow & Skate
A whole-site Shopify rebuild, supported by welcome and recovery email design and seasonal campaigns. Ongoing ecommerce work with the storefront at the center—and the shop’s core point of view carried into the inbox.
MAUI RIPPERS
Historical storefront, brand and email work for a surf-apparel business. Shopify presentation and Klaviyo follow-up brought into the same working plan.
Milo, in the inbox.
Custom welcome and abandoned-checkout email design for a core snow-and-skate shop. The same point of view as the rebuilt storefront, carried into the follow-up.
Shown: Ask the Shop / abandoned checkout. Complete design composition—not a live checkout button or a claim of email revenue.
GIVE THE NEXT EMAIL A JOB.
WELCOME. FOLLOW UP.
HAVE SOMETHING TO SAY.
Welcome a new subscriber. Follow up on an abandoned cart. Help someone after an order. Build a campaign around a new collection or something worth saying. The right scope depends on your products, customer behavior and the state of your list.
MEASURE WHAT MOVES THE BUSINESS.
The right measures
We agree on the actions that matter: qualified inquiries, online orders, repeat purchases or another project-specific goal.
The right context
We compare defined periods and keep store sales, email attribution and retail activity distinct.
The next decision
Reporting should help decide what to keep, change or test next.
WHAT NEEDS TO
WORK BETTER?
Tell us about your store, the customer journey and where you want to take the business. A focused project or ongoing support can start with the same conversation.
Starting with the brand or a service-business website? See website and brand work.