Let’s get into it
Good work deserves a clear path to the right inquiry.
If your website isn’t doing justice to the business behind it, let’s get into the message, the work and what happens when someone reaches out.
Case studies / Tradecraft Construction
Construction / Brand & digital foundation
Put the craftsmanship where clients can find it.
The work was already there. The brand and website needed to make it easier to understand: what Tradecraft builds, where they work and how to start a conversation about the right project. We built the foundation around those questions.
Client
Tradecraft ConstructionScope
Positioning, website, inquiry paths & search foundationsPlatform
SquarespacePeriod
2026
01 / The problem
A construction business needs more than a good-looking homepage. Prospective clients need to understand the capabilities, see relevant work and decide whether their project belongs here. Tradecraft needed a ground-up brand and digital foundation that connected residential and commercial services to a clear estimate-inquiry path. The website also had to work as part of the business, not sit apart from the way inquiries arrive and get handled.
02 / Our work
We started with positioning, voice, site architecture and the customer journey. Then we wrote and built the homepage, service, about and contact pages, bringing the work and the inquiry path into one coherent experience. Mobile layouts, internal links and metadata were part of the build—not a cleanup list for later. Behind the site, we connected lead capture, branded business email, GA4 and Search Console. Continuing work expanded the local-search structure and gave the team a repeatable way to present projects.
03 / Delivered
Tradecraft received a launched website with working lead capture, verified tracking and a completed client handoff. The business had a clearer public-facing foundation and the supporting infrastructure to use it. Subsequent work added local authority pages, portfolio structure and technical search cleanup. The handoff connected what prospective clients see to the practical steps behind an inquiry. It also gave future project stories somewhere useful to live, rather than treating the portfolio as a one-time launch task.